Transitions Optical Offers Transitions Certification Program Online

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PINELLAS PARK, Fla.—Transitions Optical has launched a new online training resource, the Transitions Certification Program. This new Transitions Certification Program offers two ways to participate: one for individual eyecare professionals (ECPs) to become a Transitions Specialist and another for eyecare practices to become a Transitions Certified Provider, according to an announcement this week. ECPs can become a Transitions Specialist by completing the required online training and passing a quiz. Once completed, they will receive a certificate, a lapel pin and a social post they can use.

To become a Transitions Certified Provider, practices must have three ECPs from their office become Transitions Specialists. After successfully becoming a Transitions Certified Provider, practices earn a window-cling to display in their office, social posts they can use and a specialized icon on the Transitions.com Eyecare Practice Locator.

In 2019, more than 200,000 consumers searched for an eyecare professional using the Eyecare Practice Locator on the Transitions.com website, according to the announcement. The specialized icon will allow Transitions Certified Providers to stand out on the Transitions.com website to consumers using the Eyecare Practice Locator.

The online training series consists of several interactive training modules, including Light is Life: “The Universal Needs for Light Management,” Light Under Control: “The Benefits of Transitions Light Intelligent Lenses,” Masters of Light: “The Role of a Transitions Specialist,” and a fourth module Transitions Signature GEN 8: “New Technology. New Frontier of Performance.”

Although designed for eyecare professionals, other industry professionals such as laboratory representatives, customer service agents and trainers also may find the education modules valuable. Transitions said they are encouraged to sign up and take advantage of this foundational training program.

ECPs and eyecare practices interested in the Transitions Certified Provider Program can view the training resources, read the full program requirements and earn their certification at the site TransitionsCertified.com.

Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990.