Silmo Shares More Details for ‘Silmo Outside the Walls’

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PARIS—After the cancellation of Silmo 2020 in Paris, Silmo has reimagined its traditional trade show to create Silmo Outside the Walls, a “nomadic” version of the show which will be held in different formats adapted to markets in different cities. As part of this new format, Silmo showrooms will be open in a variety of convenient, safe locations, at different dates. Silmo 2020 Outside the Walls will take place in Paris, Copenhagen, Bordeaux, Rennes and Lyon.

The Paris events will be held on Oct. 3 and 4 at Le Jardin des Tuileries, coinciding with Paris Fashion Week. On the same days, events will take place at the Scandic Kodben hotel in Copenhagen. On Oct. 12, the Bordeaux events will take place on the banks of the Garrone at Hangar 14. On Oct. 19, just a few miles outside of Rennes, Silmo’s events will be held at Le Chateau des Peres, a historical estate. Finally, on Oct. 26, Silmo Outside the Walls will conclude at La Sucriere in Lyon.

At each regional happening, Who’s Next and Première Classe will exhibit a selection from fashion andaccessory brands alongside the latest creations and innovations of the optical and eyewear industry. Amélie Morel, Silmo’s chairwoman said, “A positive consequence of this unprecedented crisis is the Silmo Hors Les Murs event in Paris, presented in collaboration with Who’s Next, the fashion trade fair of reference. This marks an important step in the partnership with Première Classe that we began five years ago.”

Frédéric Maus, CEO of WSN said, “During this exceedingly difficult period for the business of our respective industries, we can draw on strength in numbers. We are proud to welcome Silmo Hors Les Murs alongside our events at Le Jardin des Tuileries.”