SECO 20/20 Expands Advanced Learning with Groundbreaking New Formats

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ATLANTA—The SECO 20/20 conference has enriched its robust options for advanced learning and will provide “learning for every office member,” with each session also offering “actionable takeaways and business best practices,” according to an announcement this week. SECO 20/20, which will be held here March 4-8, has been providing the optometric profession educational opportunities since 1923, the announcement added. Launching at the 2020 conference, SECO will introduce diverse methods for idea sharing to support professionals to manage the changing landscape of clinical, technical and administrative health care. These enhancements include the addition of new programs, new learning formats and a strategic MedPro360 initiative in collaboration with the Allied Ophthalmic Professionals committees, SECO's commitment to world-class education continues to be the foundation for the annual meeting, the announcement said.

“It is important that we continue to grow and evolve as an organization to meet the needs of our profession, our doctors and all professionals working in the practice,” Max Ernst, OD, president of SECO International LLC, said in the announcement. "We are proud of the caliber of education offered annually at SECO and we believe this next step will be instrumental in helping drive practices to the next level."

Among the program highlights:

·Advanced Learning Courses: 80-plus courses developed for technicians, opticians, paraoptometrics and office administrators. These courses will teach every member of an optometry office staff best practices for patient care, practice management and business-related best practices.

·Groundbreaking use of 3D technology in the classroom: Optometric professionals will have the opportunity to hear from renowned Harvard surgeon John Miller, MD, who will discuss the latest surgical techniques using high definition, 3-D surgical videos.

·MedPRO360 Practice Management: 34-plus courses developed to deliver business intelligence and strategy resources for all eyecare professionals. The already sold-out facilitated learning labs are designed to provide peer-to-peer sharing among office professionals.

·Specs Buyer's Certificate Program: 14-plus hours of curated CE features interactive sessions on how to plan, purchase, promote and sell office frame inventory and drive marketing mix business decisions that will result in a profitable bottom line and loyal customers.

·Allied Healthcare Professionals "New to the Office Series": This new, 6-plus-hours series of sessions will focus on key topics including for opticians and technicians and ocular anatomy, technician, optical, and front desk. This content will best serve new office staff.

In addition, SECO noted that a “VIP "Bring Your Team” experience will enable a firm to register five or more members to attend SECO 20/20, and qualify for a variety of exclusive benefits, including a discounted registration. For offer details and other information, visit

The annual SECO meeting is produced by SECO International LLC, a wholly owned subsidiary of the Southern Council of Optometrists.