Safilo and Isabel Marant Announce 10-Year Global Licensing Agreement

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PADUA, Italy and PARIS—Safilo and Isabel Marant have announced a 10-year global agreement for the design, manufacture and distribution of Isabel Marant sunglasses and optical frames. This marks Isabel Marant’s entrance into eyewear licensing, and the company’s first collection with Safilo will be launched with the Spring/Summer 2021 lines. Angelo Trocchia, CEO of Safilo Group, said, “We are pleased to welcome to our portfolio one of the coolest French designer brands whose unique expression and iconic style ensure it stands out within the advanced luxury design segment.

"This positioning between contemporary and traditional luxury allows design-driven, trend-setting brands, such as Isabel Marant, to captivate and engage Gen Z and Millennials with their originality, recognition and authenticity. We will focus on reflecting the brand’s distinctive Parisian style through its eyewear collections to appeal to women both in France and throughout the world and expand the brand in this important product category,” Trocchiasaid.

Isabel Marant said, “Safilo’s expertise and capabilities in the design, development and manufacturing of eyewear, as well as their qualitative and widespread distribution reach, are the critical factors that lead us to take this exciting challenge of entering into our first ever eyewear licensing agreement. We were looking for a partner capable of translating our idea of a sartorial interpretation into an accessory that is emblematic of present-day style. With Safilo, we share the same creative energy and enthusiasm for experimenting and we are sure that together we will able to delight our clients in France and beyond.”