MUNICH and TORONTO—Rodenstock GmbH and Centennial Optical Limited have announced a new distribution agreement for Rodenstock lenses in Canada, which takes effect in May 2021. Rodenstock digitally customized lenses will be available through Centennial Optical to Canadian eyecare professionals and optical laboratories. “This new partnership represents an opportunity for Canadian eyecare professionals to grow their practices with a premium brand and industry-leading lens technology,” said Mike Jones, vice president, lens sales for Centennial. “We’re very excited to be able to offer this highly respected optical brand to our customers in Canada,” added Allen Nightingale, president of Centennial Optical.

Frieder Meidert, director, international distribution partners for Rodenstock stated, “This new agreement with Centennial Optical allows us to share our advanced technologies with Canadian consumers and we’re pleased to work with a company with 54 years of experience as a trusted partner within the Canadian optical marketplace.”

Founded in 1877, Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and frames. With a worldwide workforce of approximately 4,900, Rodenstock is represented in more than 85 countries and has production sites for lenses at 14 different locations in 13 countries.

Centennial Optical, founded in 1967, is the leading independently-owned Canadian distributor of ophthalmic lenses, frames, sunglasses, optical supplies and accessories. The company prides itself on providing quality products to meet the diverse requirements of its clients, which include independent optometrists, opticians and wholesale optical laboratories from coast-to-coast.