Police Named Official Eyewear Supplier of Mercedes-AMG Petronas Motorsport, Announces Lewis Hamilton Collaboration


LONGARONE, Italy—Police, the lifestyle brand of De Rigo Group, announced the signing of a sponsorship agreement with Mercedes-AMG Petronas Motorsport, the team home to five-time Formula 1 world champion Lewis Hamilton. In addition, Police announced an upcoming eyewear collection designed in collaboration with Hamilton. Police is now an official team supplier of Mercedes-AMG Petronas Motorsport, and members of the team including drivers will wear Police optical frames and sunglasses. The Police logo will also be visible on both sides of the helmets worn by drivers Lewis Hamilton and Valtteri Bottas, as well as in the pit garage and on the team’s upcoming marketing activities.

Finally, driver and style icon Lewis Hamilton will help design an eyewear collection for Police, with a release date to be announced.

Massimo De Rigo, executive vice president of the De Rigo Group, said, “We are extremely proud of this prestigious collaboration between Police, our house brand which we value particularly, and Mercedes-AMG Petronas Motorsport, the historic Formula 1 team. Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again, and we are proud to be partnering with the strongest team in one of the most popular sports in the world.”

Toto Wolff, team principal and CEO of Mercedes-AMD Petronas Motorsport said, “It’s great to welcome Police to Mercedes-AMG Petronas Motorsport. “We’re delighted to partner with a brand that embodies high quality and attention to detail—two characteristics which are incredibly important in our sport. This partnership demonstrates the growing interest of lifestyle brands in the team, which underlines the great appeal of Formula 1 TM as a marketing platform.”