Pearle Vision Awarded Bronze Effie for ‘Small Moments’ Campaign, Marking the Fourth Effie in Six Years

MASON, Ohio—Pearle Vision was awarded the Bronze Effie in the Sustained Success category during the 2020 Virtual Ideas That Work: Effie U.S. Summit & Awards Gala, according to a Pearle Vision announcement this week. This is the brand’s first Effie in the Sustained Success category and its fourth Effie in six years. In addition, for the fifth consecutive year, Pearle Vision was a finalist in the Health Care Services category and for the second consecutive year a finalist in the Branded Content category.

The brand previously won a Silver and Bronze Effie in the Health Care Services category in 2015 and 2016, respectively and a Bronze Effie in Branded Content category in 2019.

The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the U.S. and Canada. The Effie Awards spotlight marketing ideas that work and encourage thoughtful dialogue about the drivers of marketing effectiveness, according to the announcement.

Pearle Vision’s overall “Small Moments” marketing approach was recognized for this year’s submission, "Restoring Dr. Pearle’s Vision.” The Sustained Success Effie category honors brands and/or strategies that have succeeded in the U.S. for at least three years. Cases submitted in the Sustained Success category must have a common objective in both strategy and creative executions with a continuation of core executional elements that demonstrate effectiveness over time.

“It is so gratifying to receive the Sustained Success Effie, which is one of the more challenging categories because it recognizes more than three years’ worth of effective marketing campaigns,” Pearle Vision vice president and chief marketing officer Doug Zarkin said. “This award is a nice reminder of what we’ve accomplished together and the power of staying true to the brand essence as we reignite our brand trajectory in the emerging COVID world.”

Pearle Vision’s agency partners for this campaign included Energy BBDO, Zenith and E3 Local.