Pearle Vision and NEXCOM Announce ‘First-of-its-Kind’ Partnership Bringing Optical Stores to Naval Bases

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MASON, Ohio—Pearle Vision and the Navy Exchange Service Command (NEXCOM) have partnered in a program that will bring Pearle optical retail centers to naval bases in Virginia Beach, Va.; San Diego, and Groton, Conn. There is also an opportunity to “expand to additional bases in the future,” according to a Pearle Vision announcement issued on Tuesday. This is Pearle Vision’s first partnership with a military organization and NEXCOM’s first partnership with a national optical retailer, the announcement noted.

The three corporately owned Pearle Vision EyeCare Centers will open between late August and September. The EyeCare Centers on base will be open to those with a military ID, and online eye exam scheduling will be available at pearlevision.com, according to the announcement.

NEXCOM brings a breadth of goods and services to naval bases to enhance the quality of life for active-duty military, retirees, reservists and their families. The Pearle Vision partnership complements NEXCOM’s strategy to provide value to its patrons through partnerships with national brands such as Wendy’s, Chili’s, Apple, Pandora and UPS, according to the announcement.

“Pearle Vision’s partnership with NEXCOM represents a win-win opportunity for both our brand and for the patrons served by NEXCOM,” Pearle Vision general manager Alex Wilkes said in the announcement. “We are pleased to be able to create this new, alternate channel with exciting potential for growth, and we also are proud to support NEXCOM’s commitment to providing valuable, quality products and services to the military personnel at these three naval bases.”

Greg Thomas, a senior vice president, store operations, at NEXCOM, said he believes the partnership and contract with Pearle Vision “will support our mission to enhance the quality of life for our military members and their families stationed at these Naval bases.”

The NEXCOM EyeCare Centers will feature a selection of premium eyeglass frames and contact lenses and, following Pearle Vision’s model of having eye doctors and retail under one roof, the centers will have optometrists on-site, according to the announcement. The EyeCare Centers will accept Tricare and other national insurance plans.

NEXCOM is one of 11 commands under Commander, NAVSUP, and oversees 100 Navy Exchange (NEX) facilities and nearly 300 stores worldwide, 39 Navy Lodges, the Ships Store Program, the Uniform Program Management Office, the Navy Clothing and Textile Research Facility and the Telecommunications Program Office.