EMERYVILLE, Calif.—NovaBay Pharmaceuticals (NYSE American: NBY) is expanding its Avenova consumer marketing programs designed to generate greater awareness of its antimicrobial lid and lash spray and promote online sales. NovaBay has engaged PartnerCentric for affiliate marketing programs and HVM Communications for enhanced public relations featuring consumer-oriented, lifestyle messaging. “Since engaging PartnerCentric only days ago we are already having success in gaining awareness of Avenova through websites featuring banner advertising and postings, with an impressive uptick in our website traffic. Our public relations activities with HVM Communications resulted in a national network television segment on NBC’s Today show,” said Justin Hall, NovaBay’s CEO.

“The goal of these cost-efficient programs is to increase consumer purchases of Avenova through the online channel, which is where we see the greatest growth opportunity to build on our No.1 antimicrobial lid and lash spray. These programs capitalize on consumer outreach with Avenova’s refreshed branding, vibrant new packaging and lifestyle messaging, as well as recent independent laboratory results showing Avenova effectively kills the coronavirus on hard surfaces.”

Last Thursday’s Today show  segment with lifestyle expert Jenn Falik included Avenova among “eight better basics that you need to know about for fall.” Falik called Avenova a sanitizing spray that can be used on your entire face, even though it was initially designed for eyecare. She added that Avenova can be sprayed on your face throughout the day to kill any germs that result from the frequent, but often inadvertent, touching of the eyes, nose and mouth.