(Clockwise from to top-left) Dr. Pam Brown,
Dr. Louis Espejo, and Dr. George Poulos.

NEW YORK—LensCrafters is launching a new campaign today highlighting the commitment and interests of its doctors. The campaign and its images, stories and messages will be featured within LensCrafters locations, on LensCrafters.com and on a range of the company's social media channels through Feb. 23. The "Through the eyes" campaigns feature the points of view and stories of three doctors who were chosen for the initiative. Cristian Zoncape, vice president, marketing, LensCrafters, told VMAIL, " As LensCrafters continually strives to meet the expectations of today’s customers, we see our exemplary affiliated and independent doctors as the cornerstone of our business who patients come to for an exceptional experience. The new eyecare campaign spotlights our brand value proposition that our optometrists are committed to providing the best comprehensive vision care to their communities.”

The featured doctors are Dr. George Poulos, Cleveland, Ohio, Dr. Pam Brown, Detroit, Mich. and Dr. Louis Espejo, Bethesda, Md. They were chosen, the company said, because of their standing in their communities and their reputation of giving back. Also featured in the 'Through the eyes' campaign is Holli Moore, a store manager, in Great Northern Cleveland, Ohio.

The 360-degree campaign will be featured in all LensCrafters and LensCrafters at Macy’s stores (except California) during the month of February and will be featured in-store via brochures and window displays. Here is a link to the brochure, which explains the doctors' individual stories and their views of providing vision care to patients.

The campaign and its accompanying stories will also be visible via the landing page of LensCrafters.com, including digital "short" videos which take the viewer through "A Day in the Life" of the doctors and store manager. The campaign will also be made visible through LensCrafters' social media channels.