National Sunglasses Day 2019 Garnered Over 1.2 Billion Impressions

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NEW YORK—The Vision Council has released its final numbers for National Sunglasses Day 2019. This year, National Sunglasses Day achieved more than 1.2 bullion online, social media and broadcast consumer media impressions. In addition, #NationalSunglassesDay trended on Twitter throughout the day on June 27, 2019. According to The Vision Council, online placements garnered more than 223 million impressions, with top placements coming from websites such as businessinsider.com, yahoo.com, marketwatch.com, parade.com and golfdigest.com. Social media placements garnered more than 800 million impressions, with top placements including the Instagram and Twitter pages of Bethenny Frankel, Kathie Lee Gifford, Ellen DeGeneres, Salma Hayek, InStyle and CBS.

General broadcast placements garnered more than 7.8 million impressions with top placements including ESPN, QVC and The Weather Channel. Finally, media tour placements garnered more than 186 million impressions with top placements including “Access Hollywood Live,” “The Daily Buzz,” Yahoo! Entertainment and usmagazine.com.