Member Response to Healthy Eyes Advantage (HEA) COVID-19 Related Legal Support Offer Leads to SPIN Partnership for Compliance Services

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BOCA RATON, Fla.—Healthy Eyes Advantage Inc. (HEA) cited a robust response by the company’s membership to its offer of no-cost legal advice from health care regulatory compliance attorney Kyle Haubrich during the COVID-19 pandemic, with more than 1,800 HEA members having taken advantage of the COVID-19 related free legal advice offering, conducting in excess of 2,200 consultative sessions with Haubrich to date. HEA noted that the vast majority of these interactions have focused on various aspects of the CARES Act, most notably the Paycheck Protection Program (PPP), with HEA members eager to understand the application process, permitted uses of funds received, and guidance on the loan forgiveness process.

As a result, HEA has entered into a partnership with SPIN, a collaborative solution offered by Haubrich’s firm, Sandberg Phoenix, and North Shore Computer Inc., that delivers a unique approach to regulatory compliance — including HIPAA, MACRA/MIPS, OSHA, anti-kickback, Stark Law, Medicare/Medicaid audits, and fraud and abuse audits.


Kyle Haubrich
The program combines the expertise of health care attorneys, HIPAA consultants and IT professionals to thoroughly assess each practice’s privacy and security risks, and to design policies and procedures tailored to each independent ECP's needs. The program takes a consultative, in-office approach to regulatory compliance that includes an onsite practice review and staff training. The SPIN program is available to HEA members at exclusive discounted pricing.

"We are thrilled that so many members of the HEA community are taking advantage of Kyle’s generous provision of no-cost legal consultation regarding issues surrounding the COVID-19 pandemic and the resulting business climate,” stated HEA chairman and CEO Jim McGrann. “HEA recognizes that our members, like all in the eye care industry, have faced and continue to face numerous challenges, and I am grateful to Kyle for partnering with us to make this important service available to our members.”

“The SPIN Team values the opportunity to help HEA members navigate legislation stemming from COVID-19,” said Haubrich. “In addition to challenges posed by the pandemic, there are a myriad of complex health care regulations which not only carry penalties for non-compliance but also the opportunity for increased payments for full compliance. Top performing practices can significantly increase their Medicare payments. The SPIN program is an easy way for IECPs to not only stay in compliance with applicable regulations but also to achieve top performer status and capitalize on the benefits of this status. We make the process easy and efficient so IECPs can focus on what they do best — caring for their patients."


Jim McGrann
Haubrich focuses his legal practice on the rapidly-evolving area of health care law, specifically on HIPAA and MACRA regulations, as well as the Medicare Access and CHIP Reauthorization Act with special emphasis on the two compensation paths of Merit-based Incentive Payment System and Advanced Alternative Payment Models (APMs) applied to Medicare reimbursements, which represents perhaps the most significant change in Medicare compensation in decades. Based in St. Louis, Haubrich advises clients nationwide on how to comply with federal health care regulations. HEA members may continue to take advantage of exclusive no-cost access to Haubrich’s services for COVID-19 related matters by contacting him at khaubrich@sandbergphoenix.com.

Trish Breingan, VP of healthcare compliance of North Shore Computer and co-owner of SPIN, oversees a team that is fully vested in supporting clients from business technology to HIPAA compliance. She is an industry leader in training and education of HIPAA, and creation of the security risk analysis specific to the needs of the individual practice. Together, Breingan and Haubrich developed the SPIN program jointly offered by Sandberg Phoenix and North Shore Computer to provide customized regulatory compliance programs that encompass both legal and IT aspects of the compliance process.

HEA describes itself as the next-generation marketplace for independent ECPs, delivering the most competitive vendor pricing and unique benefits to more than 10,000 independent eyecare professionals nationwide. Based in Boca Raton, Fla., and with a West Coast service center in San Diego, the company dedicates itself to delivering solutions that simplify each IECP’s unique pathway to success.