McDougall Communications Honored at 2018 PRism Awards for its CooperVision and CORE Campaigns


ROCHESTER, N.Y.—McDougall Communications and its clients Centre for Ocular Research & Education (CORE) and CooperVision Inc. were among the winners at the Rochester Public Relations Society of America (PRSA) 2018 PRism Awards earlier this month. The Rochester-based public relations firm took home a total of eight awards, including a Best of Show award for work it did on the CORE campaign. McDougall president Mike McDougall, APR, fellow of PRSA, said, “We challenge ourselves and our clients throughout the year to use creativity to create meaningful change, and it’s a thrill to be recognized for some of those collaborations.”

The firm’s “Vision Fulfilled: Introducing CORE at Academy ‘17” program won Best of Show in the non-profit category. Last October, the launch of CORE featured a high-visibility component that encouraged attendees at the American Academy of Optometry Annual Meeting to co-create a large-format mural that celebrated vision.

The resulting work, titled Collected Insight by Los Angeles-based artist John Park, is now installed at CORE’s headquarters within the School of Optometry & Vision Science at the University of Waterloo, in Waterloo, Ontario, Canada. The campaign also recently earned a PRSA Silver Anvil Award, recognizing it as one of year’s top communications programs in the world.

McDougall Communications took home seven additional PRism Awards, including an award for “Celebrating the Eye Care Practitioner: Elevating CooperVision’s Best Practices Initiative,” in the Issues/Reputation/Brand Management category; CooperVision’s “Not Created Equal: Why 1-Day SiHy Contact Lenses,” in the advertorial category, and “CooperVision: Eye-Opening Perspectives on Digital Device Use,” in the creative tactics category.