Marcolin Group Announces Licensing Agreement With Max Mara

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LONGARONE, Italy—Marcolin Group has announced the signing of a new licensing agreement for the design, production and worldwide distribution of Max Mara sunglasses and eyeglasses. This agreement will begin on Nov. 1, 2020, and has a five-year duration. It follows Marcolin’s 2019 agreements for the eyewear of Sportmax and MAX&Co. The first eyewear collection created by Marcolin Group will be unveiled and worn at the Max Mara fashion show in Milan on Thursday, Sept. 24, 2020.

Matteo Blandi, Marcolin Group’s marketing director, said, "The entry of the Max Mara brand in the Marcolin Group portfolio enriches our product offering addressed to womenswear market. Max Mara is an Italian luxury brand synonymous of excellence internationally recognized. We are proud to contribute to further advance and strengthen the brand's positioning and image for the eyewear category.”

Ian Griffiths, Max Mara’s creative director, said, "Max Mara has always been committed to women, to make them feel at their best, to make them shine in every occasion, through constant research for the highest quality. The secret of quality is to consider every single technical feature as an essential element of the creative process. The new partnership with Marcolin Group will contribute to ensure the highest quality and design standards for the Max Mara eyewear.”