Marcolin Group Adds BMW to Brand Portfolio

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LONGARONE, Italy—Marcolin Group and BMW Group have announced the signing of an exclusive worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for BMW, BMW M and BMW M Motorsport labels. This agreement will be valid for five years, effective from January 1 2020 until December 2024. Beginning next year, these new eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel.

The agreement includes three BMW labels: BMW, BMW M and BMW M Motorsport. The BMW label includes masculine and unisex sunglass and optical styles. BMW M includes high performance, handcrafted sunglasses made with premium materials and treatments. BMW M Motorsport is young and sporty, featuring color-blocking combos and dynamic shapes in optical and sun styles.

Marcolin Group’s CEO Massimo Renon said: “We are very excited and proud to be entering this new partnership with BMW, one of the most powerful leaders in the automotive and motorcycle industry. BMW has a strong influence in fashion, with products that are exciting to luxury audiences globally. We believe that the BMW brand, with its solid worldwide presence and innovative fashion design, will fit perfectly within our portfolio. We are confident that this partnership will have great success.”