Sarah Shea

SAN LUIS OBISPO, Calif.—Live Eyewear, Inc. has announced the appointment of Sarah Shea to the position of creative director. Shea, who holds a degree in fine arts and a minor in communication design from the University of Southern California’s Roski School of Art and Design, will now be responsible for the “development of all creative assets related to further strengthening the identities of the company’s core fitover eyewear brands,” Live Eyewear said in a press release.

Shea said, “I see amazing potential for Live Eyewear and I am excited to be a part of the company’s opportunity for exponential expansion as our primary target audience continues to grow. It’s inspiring to work with brands in a product category that is not just a passing trend, but has proven itself to have true value to a large portion of eyewear consumers… Live Eyewear’s brands, most notably Cocoons, are the ideal solution for eyeglass wearers that don’t choose to purchase prescription sunglasses, but still want a professional-grade sunwear solution from their eyecare professional.”

Dave Dean, Live Eyewear’s vice president of marketing said, “For nearly two decades we’ve worked diligently to establish and continuously enhance our eyewear collections designed to be worn over prescription eyewear. Our brands are recognized worldwide and considered best-of-breed in the sunwear and low vision categories. The identity of our brands and how we communicate what our brands represent is an extremely important aspect of our marketing strategy. Sarah’s creative approach to multi-media and her visual story-telling abilities made her an ideal choice for the role.”