Latest News l.a.Eyeworks Celebrates 40th Anniversary with International Window Campaign By Staff Monday, September 9, 2019 12:15 AM LOS ANGELES, Calif.—l.a.Eyeworks is celebrating their 40th anniversary year with an international window campaign. The campaign kicks off on September 9, and will appear on the facades of more than 80 optical retailers in seven countries. The custom graphic design is printed on transparent vinyl and depicts two signboards which say “Raise Your Glasses!” and “Uncensored Visions Since 1979.” The signs float above the l.a.Eyeworks logo, which has been modified to add a decorative “40.” L.A. based artists Nina Palomba designed the placard artwork, and graphic designer Mike Fink created the logo.l.a.Eyeworks’ namesake stores have never featured actual displays of glasses in their windows—instead, l.a.Eyeworks has long featured window messaging as part of their brand. Their first ever windows read: “Changing the Face. Facing the Change.” Brent Zerger, director of communications at l.a.Eyeworks said, “We call it ‘the original Twitter feed.’ We have always regarded our window slogans as an opportunity to share who we are versus what we offer for sale.”“We’re thrilled to launch our 40th anniversary by saluting the global network of optical retailers who support our vision,” said Margo Willits, international sales manager. “These are amazing people who fearlessly bring the dreams of l.a.Eyeworks into being.” Gai Gherardi, l.a.Eyeworks co-founder and designer said, “There are a lot of people in L.A. who may not visit our shops but who love our enigmatic puns and proclamations. The glasses Barbara McReynolds and I design speak in a certain way, and the rest we declare to the world in our windows. It’s all one dialogue.”l.a.Eyeworks will share participating locations on social media. Participating locations, sorted by country, include:BELGIUMBenoit Dieu Opticien—Namur Claeyssens Optic—GentOptiek van Overloop—Sint-NiklaasOptique Scalliet—Louvain-la-NueveTavans Optical—HasseltCANADAGoodwin Vision Care—OttawaBoardwalk Optical Boutique—CambridgeGlazier Opticians—OakvilleThe Vision Care Team—TorontoEye to Eye Optometry Clinic—EdmontonViva Optical—ReginaWink I Wear Optometry—KelownaOakley Optical—WinnipegAirdrie Eyecare Center—AirdrieFINLANDCitykatse—TampereFRANCEAmy Aubanel—Aix-en-ProvenceDadier Optique—CompiegneCarrel—Marseillel'Optique des Createurs—LyonDix Dixieme—ValenceDôme Optic—StrasbourgHedou Opticiens—BesanconLe Petit Salon des Créateurs—GrenobleChabay Opticiens—St. Etienne de MontlucJarraud Opticiens—LimogesMJ Optique—ToulouseUn Autre Regard—BordeauxCaroline Joo—ParisLes Lunettes de Francois—PerigueuxNETHERLANDS4D Optiek—ArnhemEye-D—Den HaagTot Ziens Optiek—ZaandamLukx—HaarlemDe Oogkamer—AlkmaarUNITED KINGDOMRobert Callander Optician—LinlithgowClarke & Roskrow—Market HarboroughClelland & Boyd—Broughty Ferry, DundeeSchuller Opticians—LondonSchuller Opticians—LondonWendy Diddams Optometrists—KnutsfordTimlin Optometrists—HartlepoolOwen Aves—CochesterUNITED STATES (alphabetical by state)Sassy Glasses Optical Boutique—Phoenix, AZl.a.Eyeworks—Los Angeles, CAl.a.Eyeworks—Los Angeles, CAEye Gotcha—San Francisco, CAFocal Point Berkeley, CAEye Carumba—San Francisco, CAUber Optics—Petaluma, CAUrban Optics—San Luis Obispo, CAModerne Eye Optometry—Oakland, CACity Optix—San Francisco, CASpex Santa Cruz—Santa Cruz, CAVeo Optics—San Francisco, CAOptometric Options—Los Angeles, CAEyes On Fifth—San Diego, CAQueen City Optical Provisions—Denver, COThe Eyeglass Lass—New London, CTVoorthuis Opticians Mazza—Washington, D.C.I Designs Eyeglasses—Miami, FLVisionary Eye Care—Chicago, ILVision Care Ophthalmology—Fort Wayne, INVoorthuis Opticians Montgomery—Bethesda, MDGlobe Design & Vision—Holland, MIEyedeals—Minneapolis, MNiWare Northeast—Minneapolis, MNFifth Avenue Eye Clinic & Optical—Edina, MNEyelook Optical—Portsmouth, NHUnion Square Optical—New York, NYSpectacles—Portland, ORAlberta Eye Care—Portland, ORAmerican Eyewear—Dallas, TXPeeper's—Dallas, TXSanta Fe Optical Arbor—Austin, TXEye Elegance Post Oak—Houston, TXImage Eyes Optical—Salt Lake City, UTImage Eyes Optical—Salt Lake City, UTCity Eyeworks—Seattle, WAThe Everett Clinic—Marysville, WARoosevelt Vision—Seattle, WAQueen Anne Eye Clinic—Seattle, WASpex—Seattle, WASpex—Bellevue, WA