Kenmark and Kensie Announce Licensing Renewal Through 2024

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LOUISVILLE, Ky.—Kenmark Eyewear and Kensie have announced the renewal of an exclusive licensing agreement for the design, development, production and worldwide distribution of eyewear for the Kensie brand. This agreement will extend through June 2024—Kenmark Eyewear has partnered with Kensie since 2009, launching the brand within the optical industry. The brand includes Kensie optical, Kensie sun and Kensie girl segments. Marissa Cundiff, Kenmark Eyewear marketing director, said, “We’re thrilled with the renewal of Kensie. It’s such a fun, colorful brand to work on and we love what we have created together over the years.

"We will continue to build upon the brand with trendy new styles that reflect the positive, playful attitude that Kensie embodies. We love bringing to life all the unique, feminine detailing, and bold graphic styling to create a product we are always excited to share with our customers. We’re looking forward to continuing the growth of the brand within the optical industry in the years to come.”

Amanda Feack, designer, said, “Kensie is one of my favorite brands to work on and I am so excited about the renewal. It is such a exciting brand to design—using current trends, pretty colors, prints—the brand is super feminine, playful, and bold. I look forward to continuing to take inspiration from the brands fashion direction and translating that into eyewear for every girl to love. We have a lot of great ideas for the future and can’t wait to bring them to life.”

Sam Gabbay, VP of licensing for Bluestar Alliance said, “We are looking forward to continuing our long-standing partnership with Kenmark Eyewear for Kensie. Eyewear has continued to be an important category for the brand, and we can’t wait to see the evolution of product and design over the next few years.”