Jobson Medical Information Joins Global Myopia Awareness Coalition

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DENVER, Col.—Jobson Medical Information has officially joined the Global Myopia Awareness Coalition (GMAC) as the group’s official North American media sponsor. Jobson and the 12 other members of GMAC aim to promote public awareness of childhood myopia as a treatable disease through direct to consumer channels and government awareness, NGOs, and other healthcare associations. Jobson will use its platforms—Review of Myopia Management, Review of Optometric Business, Vision Monday, 20/20 Magazine—to share information about GMAC’s activities and mission with its community, with Review of Myopia Management leading this initiative.

Matt Oerding, board chair, GMAC, said, “GMAC's mission to educate the public about myopia is critical to ensure parents take their children for a comprehensive eye exam, and ask their eye doctor about treatment options. Just giving kids glasses or contact lenses to correct vision is no longer enough. I'm excited for Jobson to join GMAC and help us keep industry updated on our efforts to ensure we deliver a consistent message to the public.”

Dwight Akerman, OD, MBA, FAAO chief medical editor, Review of Myopia Management, said, “Myopia is the most common ocular abnormality in the world, yet many patients, parents, and other key stakeholders do not understand its significance. It is vital that we educate eye care professionals, patients, parents, and other stakeholders about WHY proactive myopia care is essential for all at-risk children. Review of Myopia Management is proud to partner with the Global Myopia Awareness Coalition to address the myopia epidemic.”

GMAC is organized under the World Council of Optometry (WCO), and includes the following member companies which are leaders in the eye care industry: Alcon, CooperVision Inc., Essilor, Euclid, Hoya, Jobson’s Review of Myopia Management, Menicon, Nevakar, Oculus, SightGlass Vision, Sydnexis, SynergEyes and Visioneering Technologies, Inc.