Healthy Eyes Advantage Announces New Leadership Appointments

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BOCA RATON, Fla.—Healthy Eyes Advantage (HEA) announced two new leadership appointments. “I am pleased to welcome Dr. Justin Manning to the HEA leadership team and to announce the promotion of Laura Dorris and her increased scope of responsibility within our organization,” said Jim McGrann, HEA chairman and CEO. “Both are highly-talented individuals who are committed to HEA’s mission of empowering independent eyecare professionals to succeed in a rapidly-evolving optical industry. I look forward to working with them to deliver best-in-class programs and service to HEA’s members.”

Justin Manning, OD, MFH, FAAO, has joined the HEA team as executive vice president, professional strategies. He is responsible for leading HEA’s professional efforts and ensuring that the company delivers effective programs that address the unique needs of IECPs. In this pivotal role, Dr. Manning oversees HEA’s national advisory board and, together with other members of the HEA team, collaborates with state and national professional organizations, as well as HEA strategic vendor partners.

“I was an HEA member long before joining the HEA team, so I have experienced firsthand the strength of the Healthy Eyes Advantage partnership and the company’s active support of independent eye care professionals,” Dr. Manning said. “It’s a privilege to step into this role, and I look forward to communicating the value of HEA membership to my colleagues and shaping HEA’s programs to further support the growth of IECP practices.”


Laura Dorris
Dr. Manning is the former medical director of Bettner Vision, where he founded the Keratoconus and Scleral Lens Institute, and he is also the founder of eyeLeader, a leadership development and population health consulting company. He is a Fellow of the American Academy of Optometry and is a member of the American Optometric Association, the Colorado Optometric Association, and the American Public Health Association.

Dr. Manning succeeds Lorie Lippiatt, OD, president and founder of Salem Eyecare Center in Salem, Ohio, who remains an important voice on HEA’s national advisory board, HEA said. “I have greatly enjoyed my tenure with HEA and look forward to continuing to contribute to the company’s success through my national advisory board participation, while also devoting more time and energy to my practice and my position on the Optical Women’s Association board of directors,” Dr. Lippiatt said.


Dr. Justin Manning
Laura Dorris, a long-term HEA team member, has been promoted to the newly-created position of vice president, member solutions. In this capacity, she will support HEA’s business development and growth goals by ensuring "exceptional levels of service and value optimization for HEA’s members and professional organization partners," HEA said.

“Laura brings more than 25 years of invaluable experience to this critical member-facing role, including a wide-ranging background in patient care excellence, implementing staff education programs, directing human resources teams, and leading the effective management of multiple successful eyecare practices,” noted Stephanie Lucas, HEA’s executive vice president and general manager of member solutions. Dorris also serves on the board for the Optical Women’s Association and is a past recipient of Vision Monday’s Most Influential Women in Optical honor.

Healthy Eyes Advantage is the next-generation marketplace for independent ECPs, delivering competitive vendor pricing and unique benefits to more than 10,000 independent eyecare professionals nationwide. The company is based in Boca Raton, Fla., and operates a West Coast service center in San Diego, Calif.