LONDON—The GLBL Eyewear Group has announced a long-term global licensing agreement with ZooBug, the children’s eyewear brand. ZooBug has premiered at London’s Premier Global Kids Fashion Week, Mini Mode, showcased at Silmo and more. It is also the first children’s eyewear brand to collaborate with London kids’ fashion expert and stylist, Kate Hill on a limited edition sunglasses range called ‘Las Estrellas!’ Didier Coton, group chairman of the GLBL Eyewear Group said, “Having worn glasses since the age of 3, I am very aware of the importance in having high quality eyewear.

"ZooBug is an incredible award-winning children’s brand. Both Jonathan Van Blerk and I, as well as the whole GLBL team, are very excited to work in partnership with ZooBug founder and renowned ophthalmologist, Dr Julie Diem Le. Our mission is not only to create high optical quality, stylish and fun frames to wear but also to make them affordable, since eyewear is a medical necessity as well as a fashion accessory. We want the young up and coming generation to feel comfortable and special.”

Dr. Diem Le said, “I’m absolutely delighted that we have at last found a kindred spirit to represent ZooBug on a global platform. When I started the brand 15 years ago I dreamt of a day when children across the world would be able to protect their eyes with beautiful, well-fitting frames of adult-quality, not a scaled down mini me version but one that is designed specifically for their needs to allow them to look good and feel amazing. GLBL are passionate, committed partners who I believe will help bring that vision closer to reality and I am so excited by that prospect.”

Relating to North American distribution, the ZooBug team told VMAIL, “We will handle the U.S. directly and with a new logistic and service partner. ZooBug is one of the most popular kid’s brands in the U.S. and we are focused on making it even better, with a new structure. Until now, ZooBug has concentrated on an offer of a handful of its bestselling optical styles across the U.S. and Canada—we plan to introduce the collection as a whole and to grow on the brand’s consistent success.”

GLBL Eyewear Group is an operational arm for international eyewear ventures into wholesale and retail. It also owns two of its own brands, Eye Respect and London-based fashion brand LDNR.