Essilor Awards Bonus Points Worth More Than $1 Million to 3,000 ECPs

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DALLAS—Essilor of America has announced that in the first two months of its Win Together With Essilor rewards program, the company has distributed $1.1 million worth of bonus points ensuring independent practices are empowered to choose their industry-leading lens technologies. The program, announced last spring to start in September was enhanced in October, as VMAIL reported and supports independent eyecare professionals in prescribing their progressive lenses, photochromics, and no-glare coatings that may be financially affected by managed vision care formulary changes.

In the recently released Covalent Careers 2020 Optometrist Report, doctors overwhelmingly named Essilor as the best lens manufacturer, with almost twice as many ECP supporters as the next preferred manufacturer, the company pointed out, adding that Essilor’s long history of innovation and industry-leading investment in research has resulted in advanced lens technologies loved by patients as well. Such lens technologies include Varilux progressive lenses, with which 96 percent of wearers are satisfied, and Crizal No-Glare lenses which nine out of ten wearers say they would purchase again.

“Our bonus rewards program is one of the ways we fulfill our commitment to ensure customers can concentrate on what is most important to them: providing the best care to their patients—no matter what vision care plan those patients might have,” said Rick Gadd, president, Essilor North America. “Ensuring that eyecare professionals have the support and resources they need to succeed now and well into the future is at the heart of what we do.”

With additional VSP Vision Care formulary changes to take effect on Jan. 1, 2021, as VMAIL reported in August.

Essilor said it is encouraging ECPs who are not yet signed up to enroll in Win Together with Essilor to ensure they maintain the financial freedom to choose what is best for their patients.

To participate in Win Together with Essilor Bonus Rewards, practices must be enrolled in either Essilor Experts, Essilor’s flagship partnership program, or the new Essilor Partner program, and be enrolled in Essilor Preferred Rewards (EPR). Practices fully enrolled on or before Nov. 30, 2020 will earn bonus points for all eligible product sales from Dec. 1, 2020 forward. Participants can cash in points for rebates, office equipment, Visa gift cards, and more.

To learn more about Win Together with Essilor Bonus Rewards, Essilor Experts, or any of the unique partnership benefits Essilor delivers to eyecare professionals, ECPs are encouraged to contact their Essilor account executive.