LONGARONE, Italy—De Rigo has announced a multi-year licensing agreement for the design, production and distribution of Gap branded prescription frames and sunglasses in the U.S., Canada, Mexico and Brazil. This agreement, brokered by IMG, marks a significant step in the evolution of Gap’s lifestyle concept through eyewear, with a collection for men, women and children. The collection will reflect Gap’s values of producing elevated, well-made and responsibly produced products that define the brand and its seasonal offerings, according to the companies' announcement.

The first Gap eyewear collection is scheduled to be launched in 2022 and will be distributed through De Rigo’s sales network and in select Gap specialty stores.

Michele Aracri, managing director of De Rigo Vision, said, “We are excited and proud to announce our new partnership with Gap. With an en-vogue product offering at an affordable price that appeals across the board to consumers of different ages, Gap fits perfectly into our portfolio and represents an important step for De Rigo in its development plan in the Americas.”

Adrienne Gernand, SVP of Gap Inc. strategic alliances and licensing, franchise, global real estate, store development, said, “Partnering with licensees such as De Rigo gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world.”

Gap was first founded in 1969 in San Francisco, by Donald and Doris Fisher. It is now a leading casual lifestyle brand in the U.S., with a brand voice that embodies modern American optimism, and timeless, versatile essentials.