Ledonna Buckner (l) and Christine Moufarrej.
SAN RAMON, Calif.—To support the continued growth of CooperVision Specialty EyeCare customers, the group has promoted Ledonna Buckner to head technical advisor and hired Christine Moufarrej as head of Marketing, EMEA. “Ledonna and Christine add new perspectives and expertise that will be invaluable as we continue to deepen relationships and expand our presence and impact worldwide,” Dr. Juan Carlos Aragón, president, CooperVision Specialty EyeCare. Buckner, who has nearly four decades of industry experience, most recently served as Mid-Atlantic regional account manager for Blanchard, as well as a trainer for the CooperVision Specialty EyeCare commercial sales and consultation teams.

She is now responsible for educating and training the team of technical advisors on all specialty contact lens categories, so they can consult with eyecare professionals (ECPs), helping them to be more confident and successful in their fitting and prescribing choices. Buckner is replacing Robert Martin, who held the position since the founding of Blanchard in 1986.

Buckner is a licensed dispensing optician, a Fellow and board member of the Contact Lens Society of America (CLSA), a master of contact lens technology in the National Contact Lens Examiners, and member of the ABO/NCLE board of directors.

In her newly created role, Moufarrej is responsible for further developing the CooperVision Specialty EyeCare marketing strategy and operations across Europe, the Middle East, and Africa. Previously, she held various positions at pharmaceuticals manufacturer STADA, most recently holding the position as the group marketing and business development manager in Dubai. Earlier, she served in product management and sales roles with Grunenthal Group and Algorithm Pharmaceuticals.

CooperVision Specialty EyeCare develops, manufacturers, and provides access to a portfolio of industry leading soft custom and rigid gas permeable lens designs, including orthokeratology and scleral lenses to address segments such as myopia management, irregular cornea management and presbyopia management. Its steady voice, ongoing research and innovative products and services play a leading role in expanding care worldwide. The group’s brands include Blanchard, GP Specialists, Paragon, Procornea and Soflex.