CooperVision Kicks Off Search for 2020 Best Practices Honorees at Vision Expo West

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LAS VEGAS—In a bustling exhibit hall at Vision Expo West here Friday afternoon, CooperVision Inc. announced its fifth annual search for the nation’s 2020 Best Practices. The company kicked off the milestone year with a celebration for its unique program, which recognizes optometric practices that advance the profession through innovation, industry leadership and the provision of exceptional patient experience. The Best Practices program reflects CooperVision’s belief that amidst significant change in market dynamics, prescribers remain the central element in ensuring the best outcomes for their patients.

In the four years since the 2015 launch of Best Practices at Vision Expo West, 40 eyecare practices across the U.S. have been named as honorees—practices small and large, new and established, independent and corporate, according to Friday’s announcement.

“In the beginning, we had a vision for Best Practices and what it might become, but the extent to which the program has grown and evolved is something we could have never anticipated,” Michele Andrews, OD, senior director of professional and academic affairs, North America, said in the announcement. “Bringing together the honorees to exchange ideas, tackle challenges, and build camaraderie has proven to be invaluable to everyone involved, and with new honorees every year, it just keeps getting better. Through this program, we have learned that truly, every practice has a story. It has been a privilege to partner with some of the best to give them a platform to share those stories. We are proud to officially open submissions for our 2020 Best Practices.”

All U.S. optometry practices currently fitting contact lenses are eligible to apply, the company noted. Best Practices candidates are encouraged to submit practice profiles and stories, sharing their insights and experiences in the following areas:

Innovation will be evaluated on contributions to the betterment of eye health and education, leveraging technology in meaningful ways to grow the practice, and advancing the eyecare profession among the public.

Industry leadership will be rated on how a practice advances the profession and leads the industry regionally, nationally and even globally.

Patient experience will be judged on how a practice delivers excellent eyecare experiences and education to its patients, and unique aspects of patient care in which it leads.

Candidates can choose to submit their stories via written response at Applications will be accepted through Nov. 21, 2019, and will be reviewed by a panel of judges, including past Best Practices honorees, industry experts and CooperVision leaders. The 2020 Best Practices will be announced early next year, the company said.