SAN RAMON, Calif.—Two key pillars of CooperVision’s industry leadership, its myopia management and 1 Day brand teams, have recently expanded following the hiring of Kamela Bearlin as senior global brand director, 1 Day Brands, and Jennifer Lambert as senior global brand director, myopia management, and the promotion of Elizabeth Lumb, BSc(Hons) MCOptom, FBCLA, to director of global professional affairs, myopia management. “Myopia management and 1 Day represent our fastest-growing, highest-opportunity brands,” said Simon Seshadri, senior vice president, global marketing. “By investing in top talent, we’re moving forward at full speed to continuously grow our strong leadership and investment in these areas.”

As senior global brand director, 1 Day brands, Kamela Bearlin works with regional commercial teams to grow the CooperVision wearer base and support market-leading growth through the company’s rapidly accelerating 1 Day silicone hydrogel portfolio. Building on the successes of the MyDay daily disposable and clariti 1 day families, Bearlin will also support continuous innovation on a global level.

Bearlin is based in Seattle, Washington, and brings over 15 years of global marketing experience with B2C and B2B2C brands, such as Philips Sonicare and Cadbury-Schweppes. Most recently, she spent eight years building her own marketing consultancy through which she built category knowledge with CooperVision as one of her clients.

As senior global brand director, myopia management, Jennifer Lambert works with CooperVision’s global and regional teams to expand its Brilliant Futures Myopia Management Program worldwide. This includes launching the program in markets where the lens alone is already available to support the best possible outcomes for age-appropriate children with myopia. She will also advance a product roadmap that supports future growth in the myopia management category.

Lambert is based in Rochester, New York, and brings more than two decades of marketing experience from her most recent position as vice president of global marketing at The HydraFacial Company and from past roles at Bausch + Lomb, Velocity Outdoor, PepsiCo, and Sun Products.

As director of global professional affairs, myopia management, Elizabeth Lumb works closely with CooperVision’s regional marketing and professional affairs teams to support the ongoing commercialization of the Brilliant Futures Myopia Management Program, including MiSight 1 day and the recently acquired SightGlass Vision technology.

Lumb is based in Manchester, United Kingdom. She has been part of the CooperVision team since 2015 and previously led MiSight 1 day’s rollout in Europe. Through key publications and conferences, Lumb has also driven heightened awareness of myopia management science. She is an optometrist with a first class honors degree from The University of Manchester and a Fellow of the British Contact Lens Association.

“We’re changing the game in the fight against the myopia epidemic with each new market that the Brilliant Futures program and MiSight 1 day contact lenses enter,” said Gary Orsborn, OD, MS, FAAO, FBCLA, vice president, global professional, medical and clinical affairs, CooperVision. “Our myopia management team’s latest additions fuel this momentum in advancing care for children with myopia worldwide.”