Charmant and Eddie Bauer Partner With American Forests on Reforestation Efforts

MORRIS PLAINS, N.J.—Charmant US and Eddie Bauer have partnered with American Forests to support the nonprofit's reforestation efforts across the U.S. American Forests is the oldest national conservation organization, and has been restoring forests for more than 140 years. Eddie Bauer has partnered with American Forests for over 25 years; throughout their long-standing partnership, over 8 million trees have been planted. For this initiative, a portion of every Eddie Bauer Eyewear sold from April 1 through April 30, 2021 will be donated to American Forests, up to $1,000. Every dollar donated to American Forests will result in one tree being planted.

The campaign also offers multiple opportunities for customers to maximize their donations. Customers will receive gifts depending upon their order size: stock orders through Charmant sales consultants can earn customers an Eddie Bauer backpack, while customers placing Rx orders can receive an Eddie Bauer water bottle, via Charmant's online customer portal.

In addition, customers will be invited to comment on Charmant’s social media posts for a chance to win Eddie Bauer sunglasses, and Charmant sales consultants and employees will have the opportunity to compete in an Earth Day photography contest to be featured on Charmant’s Facebook and Instagram.

Bill Hurst, Charmant's VP of sales, said, "We are proud to be able to contribute to American Forests as they work to preserve and protect our outdoor spaces. Charmant understands the importance of protecting Earth for future generations, and are happy to be doing our part, especially for the month of Earth Day.”