Bode Miller Named Global Brand Ambassador of Winter Sports at Revo


NEW YORK—Revo has announced that Bode Miller is the brand’s new global brand ambassador of winter sports. Miller is the most decorated American skier in history, with two overall World Cup champions and six Olympic medals. This long-term partnership between Revo and Miller aims to help the brand expand into the winter sports market at a global scale, with the first collaboration taking the form of a goggle capsule collection, which debuts this week.

The Revo x Bode Miller Goggle capsule collection integrates the brand’s polarized lens technology, which has been adapted for the slopes with Photochromic properties. The collection is made up of a limited run of two styles and carefully selected colorways. Miller himself played a significant, hands-on role in product development and testing process. A portion of all sales from the collaboration will be donated to Bode Miller’s Turtle Ridge Foundation. The Foundation seeks to a provide a philanthropic platform in the community, support youth & adaptive sports programs and to offer the opportunity for our disabled community and young people to participate in a variety of sports and recreational activities that would not otherwise be available to them.

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In addition, Bode Miller will be featured in all Revo winter imagery, will participate in on-slope events and activations, collaborate on social media campaigns and wear Revo in all public appearances on and off the slopes.

Bode Miller said, “As someone with blue eyes, I’m super sensitive to light... and all of my kids have my eyes as well, so there are a lot of Revos in my house. We love how their perfectly polarized protection keeps our eyes safe on and off the slopes. I’m thrilled to be named Global Brand Ambassador and for the opportunity to bring this first collection of goggles to market this season in partnership with one of America’s longstanding trusted brands.”

Revo’s CEO Cliff Robinson said, “I haven’t been skiing as long as Bode has—I only started when I was 13, but I love the sport as much as the pros do. On behalf of Revo, we’re humbled to have this tremendous opportunity to marry our best-in-class technology with the best American Male skier of our era—perhaps ever. I’m confident that our fans and Bode’s fans alike are going to love this new exclusive goggle collection.”

ClearVision is Revo's partner supporting distribution to ECPs in the optical channel. More details about the capsule collection are available here.