Blackfin Names Filippo Pustetto Global Sales Director

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Filippo Pustetto

BELLUNO, Italy—Pramaor, the company specializing in the manufacture of high-end titanium eyewear under the Blackfin brand, has named Filippo Pustetto as its global sales director. Pustetto began his role on July 8, and will report directly to CEO Nicola Del Din. In this role, Pustetto will define and implement a new sales strategy consistent with Blackfin’s growth, sales, and profit objectives. He will also work on the development and management of the Blackfin sales force, which consists of 30 direct sales agents and 25 distributors in 35 countries.

Before coming to Blackfin, Pustetto spent 17 years working in various positions within Safilo.

Nicola Del Din said, “We are convinced that Filippo is the right person to work with the company on the growth plan we have developed and are implementing, based on the industry plan in effect through 2022. With in-depth experience in Italy and abroad, especially the management of brands with different distributions and positioning, Pustetto is a professional with breadth and depth of vision as well as practical knowledge of Blackfin and our brand’s potential in the international designer eyewear sector.”

Filippo Pustetto said, “Initially, I was intrigued and then won over by Blackfin because it encompasses all of the elements in which I believe and upon which I try to base my work ethic: vision, passion and courage, on one hand; product, consistency and balance on the other. I am excited to set out on this new adventure with an enthusiastic and realistic approach to lead the company—working with the team—to the short- and medium-term goals we have set for ourselves.”

Pramaor named Ivo Benvegnù chief operations officer in 2017, and added Simone Favero as marketing manager in 2018. Alongside Pustetto’s new role, these moves are part of the company’s strategic development plan which will expand and strengthen their sales department and position the company in the high-end market segment.