INSIGHTS Why One Beer Brand Is on a Mission to Remove the ‘Silliness’ From Craft By Staff Thursday, May 13, 2021 12:04 AM I find it much more rewarding to work for a small business and to try to make it into a bigger business. I don’t miss the days when I was marketing director [and] … where we lost 0.1 percent of market share and [then] been demanded to figure out a plan to get it back in the next three months.Adrian Mooney, marketing director at Lion Little World Beverages, commenting to Marketing Week for its report, “Why One Beer Brand Is on a Mission to Remove the ‘Silliness’ From Craft.”