INSIGHTS Using AI for Personalization May Help Boost Retail Revenue By Staff Friday, June 7, 2024 9:00 AM "From conversational search to personalized apps, gen AI is reshaping the retail landscape in a way that is going to be even faster and more transformative than the smart phone or the internet."Mikey Vu, partner in Bain & Company's Retail practice, commented on findings of Bain & Company research that also revealed Gen AI-powered productivity enhancement and cost savings could boost retailers' already thin margins.