Insights for 9-9-19

More than 90 percent of retail chief marketing officers and chief executives believe that disruptive innovations will drive overall growth in the next two years. However, Accenture research shows that most chief marketing officers spend less than half their time (41 percent) on activities that can fuel this.

Andrew Carlisle, a managing director for retail consulting in Accenture’s United Kingdom and Ireland offices, in a recent post about customer-centric marketing strategies on the Retail Week website.