This type of acquisition reinforces the point that brands of all shapes, types and sizes trying to win over consumers need to ensure each customer is personally recognized across channels and devices, receiving offers that are relevant in their moment of need.

John Nash, chief marketing officer at software solutions firm RedPoint Global, commenting recently about fashion subscription service Le Tote’s planned acquisition of department store Lord & Taylor for $100 million. Disruptor brands, particularly direct-to-consumer businesses, have upended the way consumer’s shop, Nash told Multichannel Merchant.