Insights for 9-4-19

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Brands can take a page out of [WeWork and Casper] companies' playbook by meeting shoppers where they are, developing smart partnerships and connecting with consumers both online and in-person. I believe the winners will be those that rethink what it means to be a retailer, much in the way that WeWork has redefined what it means to be an office.

Amit Sharma, founder and chief executive of Narvar (a software company that manages the post-purchase experience), writing recently on Forbes.com about “Three Ways Retailers Can Reshape the Customer Experience.”  Sharma is a member of the Forbes Technology Council.