Insights for 7-19-19

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The deepest part of the digital transformation is de-siloing the organization and having people come together as a team in a project mode versus a very sequential, ‘this is the innovation, this is the marketing plan, this is the go-to-market strategy and this is the operation and execution plan.’ This becomes a very holistic approach to consumer experience versus doing just a product strategy.

L’Oréal chief digital officer Lubomira Rochet in a recent interview with Marketing Week at the Cannes Lions event for a story on how L’Oréal is “embracing new marketing codes.”