EYECARE: Coronavirus BRIEFING: Crisis Response Tactics Retail Association Exec Calls for Safety Protocls to Include Wearing Masks By Staff Friday, July 10, 2020 5:46 PM "Despite compliance from the majority of Americans, retailers are alarmed with the instances of hostility and violence frontline employees are experiencing by a vocal minority of customers who are under the misguided impression that wearing a mask is a violation of their civil liberties."Brian Dodge, president of the Retail Industry Leaders Association (RILA), writing in a letter to the National Governors Association in which he requested the governors issue “concise, statewide” safety protocols, including mandating the wearing of masks in stores.