"We believe that our loyal subscribers know that their financial contribution plays an essential role in maintaining the quality, breadth and depth of the report they value so much."

Mark Thompson, president and chief executive officer of The New York Times Company, commenting last week after the company reported that its total subscription base topped 5 million for the first time. The company’s goal is to reach 10 million subscribers by 2025. The 5.25 million subscriptions include hard-copy readers and almost 3.5 million digital-only subscribers, according to the NY Times report.