"Some of the most popular direct-to-consumer (DTC) brands achieved unicorn status in 2019 … At the same time, signs of a DTC shakeout have emerged, with some brands, including Wayfair and Chewy, posting large losses even as sales rise. As these brands grow up, more successful expansion, and risk of failure, are on the horizon."

Retail industry newsletter Retail Dive, in a post earlier this week in which it identified “10 retail trends to watch in 2020.”