Insights for 11-15-19

"Spectacles 3 is a limited-production run. We’re not looking for massive sales here. We’re targeting people who are excited about these effects—creative storytellers."

Matt Hanover of the Snap Lab team, in an interview with Tech Crunch earlier this week as Snap Inc. began selling Snapchat Spectacles 3 (a $380 price point, two colors), which had been announced in August. Tech Crunch called the new glasses “a stepping stone toward true augmented reality eyewear.”