INSIGHTS Insights for 10-9-20 By Staff Wednesday, October 7, 2020 10:11 AM "Challenges exist, and acquisition costs for DTC marketing strategies can tend to be high. However, if retail doesn’t return to its pre-quarantine levels in the near term, brands will want to consider developing a successful, sustainable DTC marketing strategy. One silver lining of the pandemic for brands and marketers may be the opportunity to strategize and win back retail revenue through successful DTC sales."Todd Juneau, a co-founder and chief executive of the media agency Vujà Dé Digital, writing recently on Forbes.com about “Six Things Marketers Need To Understand About DTC Marketing.”