As retail becomes more intelligent and consumer preferences become more fluid, the study’s findings make it clear that now is the time to invest in AI to improve merchandise management outcomes. Whether testing AI for isolated functions such as demand forecasting or personalization, or deploying across the enterprise, early adopters will be uniquely positioned to create a differentiated value and sustainably grow revenues and margins.

Kevin Sterneckert, chief marketing officer of Symphony RetailAI, in an announcement last week after the research firm issued a new study about the benefits of artificial intelligence technology, specifically around merchandise management, as reported by Retail Customer Experience.