"As long as the culture of science demands output as the measure of success, these studies will appear. And given that the news media also needs to publish to survive — if you didn’t know, people love to read about food and health — we’ll continue to read stories about how diet soda will kill us."

Aaron E. Carroll, a professor of pediatrics at Indiana University School of Medicine and the Regenstrief Institute, in an essay published in The New York Times about “Five Reasons the Diet Soda Myth Won’t Die.”  Carroll also blogs on health research and policy at The Incidental Economist.