"When you are selling the exact same product as your competitor it can be difficult to justify a higher price, especially in incredibly competitive markets where price changes are closely monitored and scrutinized. However, savvy retailers have realized that many shoppers are willing to pay a premium for items that they can’t buy elsewhere. This offers stores an opportunity to attract customers by offering limited-edition products."

George Chang, chief channels and e-commerce marketplace officer at Spreetail, writing recently on the MultiChannel Merchant website in his essay, “5 Ways Retailers Can Add Value to Their Customers.”