EYECARE: Coronavirus BRIEFING: Crisis Response Tactics Shoppers Go Back to Stores, but Retailers Face Challenges By Staff Tuesday, June 1, 2021 12:04 AM Retailers want you in the store. They need you to be in the store so you generate more traffic. Crowds bring more crowds. (Shoppers) buy more product.Marshal Cohen, chief industry advisor for research firm NPD, commenting to ABC News for its recent report, “Shoppers Go Back to Stores, but Retailers Face Challenges.”