EYECARE: Coronavirus BRIEFING: Crisis Response Tactics Is Pfizer’s ‘Comirnaty’ Genius Branding or a Major Misstep? By Staff Thursday, September 2, 2021 12:04 AM "No one with any real knowledge of linguistics would come up with such a convoluted pronunciation. Certainly you would want a recognizable name and it seems what they’re doing is mixing science up with consumer language. … It would help if the name was pronounceable. Pfizer is difficult enough."Brand consultant Andrew Marsden, commenting to the U.K.’s Marketing Week for its recent report, “Is Pfizer’s ‘Comirnaty’ Genius Branding or a Major Misstep?”