EYECARE: Coronavirus BRIEFING: Crisis Response Tactics Consumers Want Personalized Digital Ads at Retail By Staff Tuesday, July 21, 2020 12:10 PM "Advertisers aren’t doing enough to personalize across channels, despite strong demand among consumers. COVID-19 is also accelerating the need to be more personalized, as a one-size-fits-all approach in this environment can turn off customers, hurt your reputation and undercut revenue."Stephanie Geno, SVP of marketing at Innovid, a New York-based advertising and analytics platform, in an interview with Retail Leader for its report, “Consumers Want Personalized Digital Ads at Retail.”