Coronavirus BRIEFING

Consumers Want Personalized Digital Ads at Retail

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"Advertisers aren’t doing enough to personalize across channels, despite strong demand among consumers. COVID-19 is also accelerating the need to be more personalized, as a one-size-fits-all approach in this environment can turn off customers, hurt your reputation and undercut revenue."

Stephanie Geno, SVP of marketing at Innovid, a New York-based advertising and analytics platform, in an interview with Retail Leader for its report, “Consumers Want Personalized Digital Ads at Retail.”