EYECARE: Coronavirus BRIEFING: Crisis Response Tactics COVID-19 Crisis Response Tactics: Santinelli International By Staff Tuesday, July 7, 2020 12:15 AM VM brings you the latest information from optical companies and organizations responding to the coronavirus. Santinelli International will be rebroadcasting their recent Zoominar, “In-Office Edging: A Key Strategy in a Post-COVID World.” The simulcast will feature a moderator and company CEO and president Gerard Santinelli live, plus an “after-party” to field questions from the audience. The rebroadcast will take place on Thursday, July 9 at 7 p.m. ET and will help to answer and provide the guidance on whether in-office finishing is right for a practice. The Zoominar features industry leaders who tackle the concept and questions about in-office finishing and how it can be a key growth strategy for an eyecare practice. The guest speakers are Dr. Paula Koch of Cherry Optometry, Chelsea, Mich.; Dr. Brian Hayes, Saline Optometry, Saline, Mich.; James Lee, ABOC, assistant clinical professor, lab manager, School of Optometry, University of California, Berkeley.“We continue to try and do our part as industry leaders to share experiences and exchange post COVID-19 strategies that assist practices,” said Gerard Santinelli. “We had some great questions that we didn’t get to the first time around and we look forward to answering those, and much more this time.” For practices not currently edging in house and considering strategies to help their practices grow and thrive, then this Zoominar is for them.” Click here to register for the Santinelli Zoominar.Find the latest COVID-19 news you need in VM's Coronavirus Briefing.