Coronavirus BRIEFING

‘Value and Values’: Unilever’s Top Marketer on the Key to Marketing Through a Recession

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[What a brand stands for] is about value, but it is also about ‘values.’ Because what we have also seen during Covid is people are becoming more conscious in their consumption. Conscious in knowing that we live on one planet and that everything interacts, and that they themselves can play a role in making this a more sustainable place to live.

Unilever chief digital and marketing officer Conny Braams, commenting to Marketing Week for its recent story, “Value and Values: Unilever’s Top Marketer On the Key to Marketing Through a Recession.”