For all the disruption 2020 brought us, there is a silver lining. Customers are continuing to become even more digitally literate, so there are even more customers online for retailers to attract and retain. Although this forced retailers to accelerate their plans for innovation almost overnight, they’re getting more creative to reach their customers in new ways.

David Grimes, chief executive of the SaaS delivery experience website Sorted, commenting to Retail Insight Network for its report, “The Digital Retail Trends Transforming the Customer Experience.”