EYECARE: Coronavirus BRIEFING: Community Voices Krispy Kreme CEO Defends Free Doughnuts Offer to Those Vaccinated By Staff Tuesday, March 30, 2021 12:01 AM We’re a sweet treat company… If folks don’t want to visit a doughnut shop, they don’t have to.Krispy Kreme chief executive Mike Tattersfield, in an interview with Yahoo Finance Live after a social media backlash to its offer of a free doughnut a day for the rest of the year to customers who have proof of receiving a COVID-19 vaccine, as reported by USA Today.